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ICR Publishes Latest Book by Children’s Play Expert ‘Dr. Toy’

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Completely updated ‘Smart Play Smart Toys’ gives parents and teachers new advice on using playtime for learning development.

Institute for Childhood Research (ICR) has partnered with renowned toy expert and child development specialist Dr. Stevanne Auerbach, better known as “Dr. Toy,” to publish the newly revised and updated book title Dr. Toy’s Smart Play Smart Toys: How to Raise a Child with a High PQ. This comprehensive guide helps parents select the best toys and games for developing “Play Quotient” (PQ), the extent to which a child plays.

“Many people think play is trivial, but it isn’t,” said Dr. Toy. “Play is vital for the developing mind because it allows children to extend their imagination, resourcefulness, social interaction, problem-solving skills and resilience.”

The book helps parents navigate the thousands of toy and play options available, offers tips on how to evaluate toy safety, and provides 160 activities that enhance PQ. In addition, it identifies gender-specific and age-appropriate toys, important craft supplies for playtime and hundreds of ways to make play a life-long and nurturing experience.

About Dr. Toy

Trained in education, psychology, and special education, Stevanne Auerbach, Ph.D. has spent more than 25 years working in toys and children’s services. She produces a syndicated column, “Dr. Toy,” distributed to newspapers world wide). Her “Best Products” awards for the best educational, developmentally appropriate toys and children’s products and other features are online at

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