ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. Over the years, ALEX has grown and today produces over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub® and Tub Tunes® bath toys, ALEX Little Hands® preschool products and ALEX Jr.®, developmental, plush and bath toys for baby.[embed]http://www.youtube.com/watch?v=NR30PcyQlGw[/embed]

Greetings fellow caregivers and friends! Many years ago, after the birth of my first son, I was frustrated with a fussy and wiggly baby who seemed to be in constant motion. I tried everything to calm and distract him. Nothing worked, and my wife and I both felt stressed and worn out. My pager had a vibrating mode, and I discovered that when he played with it, he amazingly became calmer, happier, and content! I searched every local toy and baby store for a 'vibrating rattle,' but I couldn't find one. Yikes! I knew other caregivers needed this, so I invented the Baby Buzz'r®! Call it a toy, a medical device, whatever... it is a lifesaver, time saver, and sanity saver for everyone! [embed]http://www.youtube.com/watch?v=VSedOePLPGU[/embed]

The Discover with Dr. Cool science line is all about the thrill of adventure—something we believe drives all scientific discoveries.  Our mission is to show kids the cooler side of science with our unique series of earth science kits.   Each kit offers an exciting hands-on experience that will inspire young learners with the wonders of the natural world.   Whether they’re cracking open geodes, peering into ancient amber, examining real bugs, or uncovering fossils like a real palaeontologist—all the Discover with Dr. Cool kits are so much fun that kids won’t even realize they’re learning![embed]http://www.youtube.com/watch?v=MBRscMHBlOQ[/embed]

Folkmanis® Puppets believes imagination is the key to a healthy childhood, encouraging play and discovery to develop the skills necessary in life. The company has been making the most innovative and engaging specialty puppets in the world since 1976, delighting imaginations and winning nearly every industry, child development, and kid-tested award, many repeatedly. [embed]http://www.youtube.com/watch?v=R7Boylf1gs8[/embed]

Jay@Play International offers solution-based products that have been lauded by the toy industry, bloggers and the press. Established in 2004, Jay@Play is a Hong Kong-based company with a showroom in New York City. Their products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its Little Miss Muffin and Happy Nappers product lines, Jay@Play introduced CuddleUppets and Shamzees in 2012. New products for 2013 will include SeatPets, I Luv Shmoozees and Tummy Stuffers. Jay@Play International is a subsidiary of Jay Franco & Sons, Inc., an industry leader in the home-furnishing category.

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The national award winning Laser Pegs™ is the first unique toy construction set in the world in which each piece feeds the next piece low voltage current. You can design and build anything you want with Laser Pegs™ and use them lit up or turned off. Once one peg is connected to a power source it then illuminates any other peg it is connected with, making this a very creative toy set.

Our first 72-piece 3-in-1 kit comes with three AA batteries and 72 Laser Pegs™. Creatively construct our models or design your very own creation. A high quality LED will run about 100,000 hours, which is equivalent to keeping them illuminated non-stop for 11 years. Therefore, each Laser Peg™ piece has a very long life expectancy. The batteries supply the toy models current, however, the length of time is determined by how many Laser Pegs™ are attached to the power base. If you have 70 pegs on one base, the batteries will last about half as long compared with 35 pegs.

We suggest you buy an AC/DC power adapter, which is sold on the Accessory Kit web page.

The Laser Peg™ power supply is not sold with a 5-volt AC adapter. However, we do supply 3 AA removable batteries and a power base. If you choose to use an AC adapter, then PLEASE remove all batteries from the power supply first before plugging the unit into an outlet. If you fail to do this, the power base will be damaged. We believe that Laser Pegs™ is the most innovative, creative toy construction set on the market today. Our number one goal is to create a toy culture that will revolutionize the toy building block arena.

In 2006 our goal was to make a clear enclosure around a super bright LED that would feed other shapes low voltage current continuously when they were connected to each other.

After many years and much trial and error, our goal has been met with the creation of this toy construction set that illuminates. The construction pieces are called Laser Pegs™ and they are exactly what the inventor dreamed of creating. Each piece is made of clear ABS plastic with a small resistor and LED on the inside of the molded shape. Each piece slides perfectly into the next allowing the person using them to create limitless designs.

We have all played with various types of toy construction sets at least once in our lifetime, but with Laser Pegs™ for the first time you can truly add light to the subject of playtime. Creative toys are hard to come by, so don't pass up this one. We strive to provide you and your kids with the time of your life using our unique toy set.

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Non-Trivial Quest is a new educational family board game that will be available for sale April 2, 2011. Samples are being distributed now for product evaluation, rating, and awards. Advertising and listing is in process through the game media.

Company Overview The game is the brainchild of Douglas Arduini, the inventor and developer. He started working on the idea in 1987 and finally finished the game in 2010 with the help of his Daughters Debbie and Shari after he retired as an electronic engineer. His inspiration was the need for a game to learn important things that we need to know in our everyday lives in today’s world, including what we wish we were taught in school or had learned in life earlier to make our lives better. He saw a need for an educational game of non-trivia for all of the important and valuable things that we need to know and learn in our lives in today’s complicated and competing world, versus trivia which is in most other games on the market.

Description The objective of the game is to be educational as well as fun, exciting, and entertaining as it stimulates our memory, thinking, awareness, and discussion while playing and competing with family and friends. The game includes 300 Question & Answer cards within 6 subject categories. The game is quite unique and has a patent pending and is trademarked and copyrighted. Non-Trivial Quest LLC is a California Corporation established in 2010 to develop, manufacture, and sell the family board game Non-Trivial Quest.

General Information We will be introducing this unique board game through trade shows, game media magazines, catalogs, and blogs, with distribution planned through distributors and sales representatives, plus on our Web site to order direct. We have 5,000 games of the First Edition USA Version arriving at the end of March 2011.

Mission The objective of the game is to be educational as well as fun, exciting, and entertaining as it stimulates our memory, thinking, awareness, and discussion while playing and competing with family and friends.

Preschool Prep Company™ was formed to research and develop tools that would help educate children in their early years. One two-month study and thousands of hours of research and development later, Preschool Prep Company™ brings to the market a line of products that help young children master letters, numbers, shapes and colors before they are even able to speak. The company is dedicated to helping children develop a strong foundation with which to learn how to read. Preschool Prep Series™ products provide a set of vital tools for children to use when they are ready. All products are designed to teach toddlers and babies during an opportune window of time when they are learning to talk.[embed]http://www.youtube.com/watch?v=pyfgpJuCBnw[/embed]

Rubbabu's hand made natural foam toys in simple shapes and bright colors are loved by kids and parents alike. Soft and safe for even the youngest children, tactile and bendable, they offer endless play value and learning. Rubbabu toys encourage imaginative play. They are strong and durable, one of those toys that become a child’s favorite companion for many years.[embed]http://www.youtube.com/watch?v=qjrk5ldudWU[/embed]

Songs that make you smile!

The Learning Journey has been designing and manufacturing an exclusive line of award-winning children's interactive educational products. All products at The Learning Journey encourage learning and develop confidence as they enhance a child's potential. All products build on the skills necessary for children to be prepared for school and beyond.

The Learning Journey opened its doors in 1995 and is now in numerous international markets with products in multiple languages, including a large range of bilingual products. As The Learning Journey manufactures and distributes its own exclusive product line, our products offer excellent value for your money while at the same time offering you high educational value. With The Learning Journey's complete range of interactive products, children have fun while learning and parents and educators know they have the right quality educational products for their children.

At The Learning Journey we... (1) Incorporate the latest educational research in the development of our products, (2) Support the National Curriculum, (3) Offer great values at affordable prices, (4) Teach a comprehensive range of skill sets introduced to children at the appropriate age in their early lives, (5) Offer an exciting award winning product line in four fun categories.

The Learning Journey has one mission - To provide an opportunity to offer every parent affordable, high quality educational materials to ensure a successful start in school for their children. We now invite you to check out our website and our online store to learn more about the exciting products and all that The Learning Journey has to offer.[embed]http://www.youtube.com/watch?v=eHuS2OiKFUs[/embed]

Our Philosophy

We believe toys should be fun. Fun to play with, certainly, but also fun to return to again and again. Our toys may not be the flashiest or have built-in touch screens, but they are open-ended to permit children the chance to be their most creative and develop problem solving skills and self-confidence.

Our Story

David McCloskey has been a dedicated kid-at-heart throughout his technology-focused career, but he always kept his toys in the play room. Until now. In 2003, David looked into the void and saw an idea and he put his career as a computer game producer behind him to launch his new vision. (Officially, he was a victim of an opportunely-timed corporate restructuring. What else was he to do with all that time on his hands?)

For David, the void was the wide-open empty spaces between Tinkertoy rods and connectors. His (now patented) innovation literally filled in the gaps. He created safe, durable foam panels that popped into those spaces, adding a new surface that gives children even greater imaginative possibilities. He added fun characters so someone could fly the plane or pilot the ship that his children had just created. And he designed step-by-step visual instructions in 3-D so young builders could easily recreate even the most monstrously complex constructions without even having to read. Numerous connector modifications later, along with a vibrant new color palate and some engineering playtime, and Superstructs construction sets were born.

At the same time David was launching his vision, Jeffrey Barnett was looking to help make a big improvement in the lives of young children. Jeffrey had discovered, as many people do while working for large corporations, that the people who could really benefit from using a specific product where also the people least-likely to actually know about or get their hands on that product.

In Jeffrey’s case, the key product was called Deltasand, made by a small manufacturer in Sweden. Deltasand is a unique mixture of sand and polymers that made it act and feel like wet beach sand, but is completely dry. He saw how product would be fantasticfor fine-motor skill development and how its play pattern was completely open-ended. Children could perform specific exercises or make whatever they wanted and develop their own problem-solving skills.

In the blink of an eye, Jeffrey saw how Occupational Therapists could use Deltasand with children with special needs.

Having researched the company and discovering their origins in Sweden, Jeffrey believed that a European company would never do business with his proposed start-up company in the US...until 3 months later while waiting for an elevator in New Orleans. Jeffrey shared the elevator with Jonas Model, the inventor of Deltasand and founder of Delta of Sweden. One quick elevator ride, a dinner invite, and a few months later Delta of North America, LLC was born.

The following year, while attending an Occupational Therapy conference in Colorado, Jeffrey met David and an instant friendship started. It took some time, but they both realized they could do a better job of servicing their customers and getting their products to those who needed them most by joining companies.

WABA Fun now has offices in Loveland, Colorado and in Halmstad, Sweden. Its products have won over 20 toy industry awards are sold in over 50 countries worldwide.